Site visitors Knowledge and Metrics Are Coming to eBay


Traffic Data and Metrics Are Coming to eBay

eBay is actively working to offer sellers with visitors information and metrics, it revealed throughout Wednesday’s on-line Vendor Examine-in occasion. Jeremy Chiang, eBay Senior Product Supervisor for Shops, stated sellers ought to be looking out for the brand new options for Shops subscribers.

The response was prompted by questions from sellers, one who requested for metrics so they might conduct A/B testing, and one other from a vendor who needed visitors information to measure conversion charges.

“We’re constructing these sorts of instruments for you guys. I don’t have a tough launch date for the time being, however be looking out for that within the coming months.” It’s a query they get quite a bit from sellers, he stated, so sellers can see how their shops are performing.

Throughout one other session throughout Wednesday’s Vendor Examine-in dedicated to Vendor Initiated Affords, Parin Jogani, eBay Lead Product Supervisor, stated eBay was beginning to scale automation slightly extra.

A presentation slide defined the vendor “provides to consumers” function means sellers can ship provides to consumers which have watched; deserted cart; or browsed the merchandise 3 or extra instances in per week.

Jogani stated some sellers have been beginning to see automation choices when sending provides in bulk. “Now you can see an possibility the place you may allow automation. So if a brand new purchaser comes and reveals an curiosity, eBay will ship the identical provide to them, and we do that when day-after-day.”

And, he stated, a giant “coming quickly” announcement is that quickly sellers will have the ability to ship provides in bulk on the eBay cellular app. Presently sellers can solely ship a suggestion one merchandise at a time when utilizing the app versus the desktop. As an illustration, a vendor with 50 gadgets will have the ability to ship a suggestion for 10% to consumers who’ve proven an curiosity in them when the function is added to the app.

Jogani stated he couldn’t give a precise timeline, however “very very quickly.” Additionally coming to the app are counter-offer and coupon capabilities.

There was much more on the eBay Vendor Examine-in agenda, whose main theme was enhance summer time gross sales, and a few classes shall be made obtainable on YouTube.

In the course of the check-in occasion, eBay additionally introduced the dates of its eBay Open vendor convention, which shall be held September 26 -28, with “digital studio” occasions held on September twenty fifth.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is creator of “Flip eBay Knowledge Into {Dollars}” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Running a blog Heroes” (Wiley 2008). She is a member of the On-line Information Affiliation (Sep 2005 – current) and Investigative Reporters and Editors (Mar 2006 – current). Comply with her on Twitter at @ecommercebytes and ship information tricks to See disclosure at