Podcast Episode 172 – The Sneaky Mistake that’s Sabotaging Your Amazon Enterprise


At the moment on the present we take a more in-depth have a look at the sneaky mistake that could be sabotaging your Amazon enterprise. You would possibly assume what stops many Amazon sellers from discovering the success they anticipate, however you’ll be shocked to know that it could be a tremendous refined factor that’s stopping you from changing into profitable as an Amazon vendor. Studying learn how to promote on Amazon is essential, however typically that target studying can forestall us from taking the actions essential to develop a profitable Amazon enterprise. At the moment you’ll hear us unpack how each newcomers and skilled sellers ought to steadiness their time in the case of studying and taking motion. We additionally talk about the advantages and downsides of social media as an Amazon reseller, the fears that forestall us from taking motion, and what you are able to do to make sure that you truly implement your studying. You’ll want to pay attention at present as we talk about learn how to put data into motion and discover steadiness in your small business!

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Key factors from Episode 172:

  • Be taught concerning the sneaky mistake that’s sabotaging your Amazon enterprise.
  • Why it’s really easy to focus extra on studying than on taking motion.
  • Learn how to just remember to put the stuff you be taught into apply.
  • The worth of studying in an surroundings the place you may take notes.
  • Why our outro says “take motion on what you’ve discovered.”
  • Learn how to make the most of the worth of social media with out being distracted by it.
  • The period of time you need to be spending on studying as a newbie.
  • Why you need to spend extra of your time taking motion as you develop into extra of an professional.
  • Understanding why taking motion could be scary and learn how to overcome your worry.
  • What we’ll be speaking about subsequent time on The Full-Time FBA Present!

Hyperlinks and assets talked about on this episode:

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Episode 172 Transcript:

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[0:00:01.8] ANNOUNCER: Welcome to The Full-Time FBA Present. In every episode, it’s our purpose that will help you flip part-time hours right into a full-time earnings, promoting virtually something on Amazon. Now, your hosts of the present, Stephen and Rebecca Smotherman.


[00:00:21] STEPHEN: Welcome to Episode 172 of The Full-Time FBA Present. At the moment, we’re speaking about The Sneaky Mistake That’s Sabotaging your Amazon Enterprise. With me, to speak about it, is my spouse Rebecca. What’s up, Rebecca?

[00:00:34] REBECCA: Good day. They’re wanting ahead to speaking about this. It’s so sneaky.

[00:00:39] STEPHEN: So, sneaky. It’s sneaking round and we need to let about it in an effort to learn about it. Yeah, that’s proper, so it gained’t be sneaking round anymore.

[00:00:52] REBECCA: Earlier than we get into at present’s matter, I need to remind you that if you’re not already, you have to be signed up for The Full-Time FBA e-newsletter. You may go to fulltimefba.com, get signed up. We ship out one to 2 emails per week and we’ll provide you with some video hyperlinks, different podcasts episodes, linked articles, all kinds of knowledge that we ship out free of charge each week that will help you flip your small business from half time hours right into a full-time earnings with Amazon FBA. That’s The Full-Time FBA e-newsletter at fulltimefba.com.

[00:01:24] STEPHEN: Yeah. We’ll additionally ship you some cool little freebies, eBooks, downloads that can make it easier to develop your Amazon enterprise.

[00:01:30] REBECCA: However for at present, we need to speak about how all of us need to run a profitable Amazon enterprise. That’s why you’re right here, you’re trying to have a profitable Amazon enterprise. However typically there are issues happening, in, or round our enterprise that may be secretly sabotaging our path to success. So at present, we’re going to speak about one of many greatest causes Amazon sellers are usually not seeing that success that they’re anticipating to have achieved by now.

[00:01:56] STEPHEN: Yeah, all Amazon sellers might need their very own concepts of why they may not be seeing the success that they anticipated. You would possibly assume it’s since you don’t have sufficient capital. Cash to spend on stock, or possibly the Amazon vendor charges are killing your margins. Or possibly there’s too many restricted objects on the market. Or there’s too many different sellers on the market, an excessive amount of competitors or due to the financial system or inflation. I imply, the record might go on.

However actually, there’s a sneaky factor that’s happening, that’s sabotaging your Amazon enterprise and tons of Amazon sellers are killing it, regardless of even the entire record of issues that we simply talked about simply now. They usually’re making a full-time earnings with solely half time hours, regardless of all these doable causes.

[00:02:32] REBECCA: Yeah, so we’re not simply going to speak concerning the sneaky mistake that might be sabotaging your small business. We’re additionally going to interrupt down the primary motive profitable Amazon sellers are nonetheless in a position to develop their enterprise, although, they too, identical to you, identical to me, are dealing with all the identical struggles that we’re dealing with.

[00:02:50] STEPHEN: So, I’ll simply soar proper to it. The sneaky motive, most Amazon sellers are usually not seeing the success that they’re anticipating is as a result of they’re extra centered on studying that really taking motion. I say sneaky as a result of it’s tremendous refined, in so many areas of our Amazon enterprise, and I get it. what, studying is enjoyable. It’s thrilling. There’s hope. There’s potential. And naturally, studying is 100% essential for rising our enterprise. But when all you do is be taught and never placing issues into motion, then you definitely’re simply losing time. For those who’re losing time, you’re lacking out on tons of income, tons of potentialities. I simply need to be clear, don’t hear me saying cease studying. That’s not what I’m saying. However what I’m saying is be taught and implement. The extra you be taught, the extra you may earn, so long as you’re placing issues into motion.

For instance, final yr, we promoted Jo Ann Zimmerman’s superb course, Amazon Advertisements 101, and plenty of of you enrolled within the course. However have you ever truly began promoting your Amazon stock but? Some could have began promoting and so they’re experiencing extra gross sales, because of promoting. However some have taken the course and haven’t even taken motion but. Normally, possibly they’re on to a different course or doing different issues that they’re being distracted from. Once more, don’t hear me saying cease studying. Simply ensure you place what you’re studying into motion.

[00:04:08] REBECCA: That is one thing that I’m battling proper now, sort of unrelated to Amazon. It’s not associated on to my Amazon enterprise, however it’s associated to studying fairly than placing into motion. I’ve been taking a course unrelated to Amazon, but it surely’s a enjoyable course, that I’m attending to be taught some new issues, that I’ve been desirous to be taught. And I’m excited occupied with planning stuff associated to it. I informed Stephen the opposite day, like, “Oh, I might simply love to take a seat round on a regular basis and be taught these items and strategize and speak collectively about how we’re going to do that and the way we’re going to do this.” It’s simply so fascinating.

Stephen was like, “Effectively, that will be nice. However we have to put it into apply.” It’s good to be placing into apply what you’re studying. You may’t simply sit round and be taught on a regular basis. And it’s so true. Particularly, in the event you’re a sure sort of character. I feel there are specific individuals who simply actually like to be taught, be taught, be taught, and frequently have that learner mindset and to remind your self, “Okay, I can’t let that devour all of my time”, is de facto good recommendation.

[00:05:06] STEPHEN: One thing additionally, that I simply considered simply now, is the truth that like, taking motion on the issues that we be taught. When is one of the best time to do this? Proper after you be taught it. You’ve got the recent info in your thoughts. So, as an alternative of shifting on to one thing else, then take motion proper then and there, proper after you be taught in order that issues are recent, and you’ll see essentially the most success that your time concerned investing in studying it greatest pays off with the motion that you simply observe by way of with.

[00:05:34] REBECCA: Yeah, and simply virtually talking, that is one thing that I’ve needed to sort of retrain myself and the way I’m consuming totally different programs, and even podcasts that I take heed to, as a result of I actually wish to pay attention, both whereas I’m understanding or driving. But it surely’s onerous to place sure issues into apply, if I’ve to cease and take notes. And I’m not in a spot the place I’m on my laptop already in a position to simply go from one window to a different to place issues in apply. I’ve to make notes on my cellphone if I’m on the elliptical or no matter. Or I’ve to attempt to bear in mind if I’m driving, make a remark with Siri to inform me one thing later. That works. For those who’re in a pinch, that’s high-quality.

However simply virtually talking, in the event you’re studying whilst you’re at your laptop with different distractions apart so you may take notes. Additionally, you’re in a position to then go immediately from what you’re studying into Vendor Central, or Stock Lab, or no matter it’s you’re studying, go immediately into that and put into apply what you’re studying.

[00:06:30] STEPHEN: Yeah, that’s why on the finish of our podcast, the repeated outro says, “Now, take motion on what you’ve discovered.” So, we perceive that that’s essential. A couple of occasions, I get messages from a few of our podcast listeners, and so they’re like, “I discovered your podcast three months in the past, and I listened to each single one in every of your episodes.” I imply, we’re as much as 172 now, so, that’s 172 episodes in like two months, that’s not a lot time left for motion. So once more, you’ll hear the announcer say on the finish of the podcast, “Take motion on what you’ve discovered at present, to develop your small business, to show half time hours right into a full-time earnings.” It’s all about that motion, child. I mentioned child.

[00:07:08] REBECCA: That was surprising. Okay, however there’s additionally one other space of the Amazon FBA world the place we appear to waste time with one thing that on the floor will be good, however is in loads of methods truly distracting us from taking motion on our Amazon FBA enterprise, and that’s social media. Once more, social media will be helpful, and it may be enjoyable. So, we’re not saying don’t do that in any respect. We’re simply saying that in the event you’re in the suitable teams, it may be an ideal place to attach with different sellers. However you may let it develop into an excessive amount of.

We even have our personal Fb group. For those who’re not conscious, we’ve The Full-Time FBA Fb group. It’s free to affix fulltimefba.com/fb the place you may join with different sellers. It’s an ideal group of likeminded Amazon sellers, who all have that purpose of finally or sooner fairly than later, turning half time hours right into a full-time earnings. And in our group, you will be impressed with what’s doable, you may see what different sellers are asking and really be taught loads about promoting on Amazon.

However in the event you spend all your time there and never implementing the issues that you simply’ve discovered, or the issues that you simply hear different folks speaking about, then it may well develop into an enormous distraction. And you may actually fall down some rabbit holes, an hour has passed by that you may have spent engaged on your small business, however as an alternative you’ve been on Fb or Instagram or no matter, and also you’re not rising your small business that approach, you’re simply distracting your self. So, possibly verify in sometimes, set a time restrict on social media, use the display screen time apps that you’ve got in your cellphone or your laptop, and extra importantly, just remember to’re taking motion on what you’re studying.

[00:08:45] STEPHEN: So, let’s sort of shut this episode with some sensible recommendations that will help you determine on learn how to greatest handle your time with studying, social media, taking motion. Ask your self this query. Do I have to spend extra time trying to find higher info, extra info on this matter? Or do I have to pivot and spend extra time performing on the knowledge that I have already got? Most probably you selecting to spend an excessive amount of time studying has brought on you to develop into a bottleneck of development in your Amazon FBA enterprise. That’s why it is a sneaky factor that’s sabotaging your small business.

[00:09:17] REBECCA: So, in the event you’re questioning learn how to greatest steadiness that studying and doing, simply from our personal expertise, sort of a tough estimate, this isn’t precise science right here. However in the event you’re a newbie, we might say that it will be greatest so that you can spend about 80% of your time studying and 20% of your time doing what you’re studying.

Now, when you’re now not a newbie, you’ll finally see additional time that share goes to flip and it might be that it’s on like a sliding scale and flips over time. However finally you’re going to get to the place you’re doing for 80% of the time and also you’re studying for 20% of the time. Otherwise you’re sharpening your expertise, otherwise you’re spending that point connecting with different folks, asking questions or high-quality tuning your processes. So, in the event you’re not a newbie and also you’re nonetheless spending 80% of your time studying, and 20% of your time doing, then you definitely’re most probably out of steadiness in your small business, and also you’re not going to seek out as a lot progress.

By the way in which, even if you’re centered 80% on doing, you’ll nonetheless have a share of studying throughout that doing. Generally one of the best ways to be taught – effectively, not typically, loads of occasions – one of the best ways to be taught is by doing. It’s not simply by sitting there consuming a video or studying an article. It’s by doing that first after which getting on the market and doing it, attempting it your self. That’s why I’m saying that being by your laptop display screen, in an effort to sort of observe alongside on the identical time is de facto useful.

Even in the event you really feel like, “Oh, I’ve made that swap, I’m not a newbie. I have to be spending 80% to 90% of my time doing”, you’re nonetheless going to be studying issues, you’re nonetheless going to be refining issues throughout that point. That truly counts as studying as effectively.

[00:10:54] STEPHEN: And once more, this entire quote, not specializing in taking motion. It’s a sneaky mistake that may be sabotaging your success. And it’s sneaky, as a result of everyone knows that connecting with different Amazon sellers is nice. Everyone knows studying new expertise will be good. I imply, the extra you be taught, the extra you may earn, proper? Plus, these sneaky distractions are issues which might be secure, and so they require no threat. Whereas, truly, taking motion will be dangerous, and typically scary. So, let’s overcome these fears and take motion to develop our Amazon enterprise at present. In truth, proper now, plan out your subsequent motion. No matter it’s, planet proper it now, what are you going to do to take motion, to develop your Amazon enterprise at present, tomorrow, no matter it’s, planning out now and observe by way of with it.

[00:11:37] REBECCA: So, there you’ve it. This episode, we’re desirous to just remember to are conscious of any sneaky sabotage happening in your small business by not ensuring that you’ve got centered on taking motion, fairly than spending extra time on these distractions that may be good on the floor, however actually are taking away from the time that you have to be spending on your small business.

Once more, only a reminder, if you wish to get that free info delivered to your inbox from Full-Time FBA on a weekly foundation, we ship out one or two newsletters per week. Fulltimefba.com, get your self signed up. You will get these articles, different podcasts episodes, YouTube movies, the hyperlinks and the knowledge despatched on to you in addition to some freebies. If you wish to take a look at that Fb group, it’s fulltimefba.com/fb.


[00:12:31] REBECCA: Thanks a lot for becoming a member of us for an additional episode of The Full-Time FBA present. This has been quantity 172. You’ll find the present notes and the transcript for this episode at fulltimefba.com/172, in addition to any hyperlinks which have been talked about on this episode.

[00:12:46] STEPHEN: Subsequent week on the present, we’re going to speak about newbie pitfalls to Amazon FBA success. one in every of them now. Studying an excessive amount of and never taking motion. However we’re going to speak about another newbie pitfalls and these will even assist skilled sellers who would possibly nonetheless be falling for these newbie pitfalls. We’re going to speak about that subsequent week on The Full-Time FBA present.

[00:13:05] ANNOUNCER: That’s all for this episode of The Full-Time FBA Present. So, head over to fulltimefba.com/podcast, the place you will see the present notes and hyperlinks from this episode. Whilst you’re there, subscribe to our e-newsletter the place you’ll get a number of free downloads of our in style and useful Amazon FBA assets. Now, take motion on what you’ve discovered at present so you will discover success at turning part-time hours right into a full-time earnings with Amazon FBA.